As of 2022, the commerce sector registered the highest advertising investment volume in Portugal, approximately 2.4 billion euros, or 18 percent of the country's total ad investment value. The food industry sector followed, attracting 1.38 billion euros in ad investment, and the pharmaceutical industry came third, with a total of 1.08 billion euros in ad investment.
Operations in real estate, and the social communication ndustry registered the lowest investment volume in advertising, not even one percent of the total ad investment of Portugal.
Advertising investment value in Portugal in 2022, by sector
(in 1,000 euros)
Characteristic
Ad investment in thousand euros
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OberCom. (August 28, 2023). Advertising investment value in Portugal in 2022, by sector (in 1,000 euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1385790/portugal-ad-investment-by-sector/
OberCom. "Advertising investment value in Portugal in 2022, by sector (in 1,000 euros)." Chart. August 28, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1385790/portugal-ad-investment-by-sector/
OberCom. (2023). Advertising investment value in Portugal in 2022, by sector (in 1,000 euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1385790/portugal-ad-investment-by-sector/
OberCom. "Advertising Investment Value in Portugal in 2022, by Sector (in 1,000 Euros)." Statista, Statista Inc., 28 Aug 2023, https://www.statista.com/statistics/1385790/portugal-ad-investment-by-sector/
OberCom, Advertising investment value in Portugal in 2022, by sector (in 1,000 euros) Statista, https://www.statista.com/statistics/1385790/portugal-ad-investment-by-sector/ (last visited July 22, 2024)
Advertising investment value in Portugal in 2022, by sector (in 1,000 euros) [Graph], OberCom, August 28, 2023. [Online]. Available: https://www.statista.com/statistics/1385790/portugal-ad-investment-by-sector/