Advertising investment value in Portugal 2023, by sector

Published by Beatriz Luz, Aug 12, 2024

As of 2023, the commerce sector registered the highest advertising investment volume in Portugal, approximately 2.7 billion euros, or 17 percent of the country's total ad investment value. The food industry sector followed, attracting 1.88 billion euros in ad investment, and the personal hygiene industry came third, with a total of 1.35 billion euros in ad investment. 
Operations in real estate, and the toys and baby equipments' industry registered the lowest investment volume in advertising, not even one percent of the total ad investment of Portugal.

Advertising investment value in Portugal in 2023, by sector (in 1,000 euros)

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Release date

July 2024

Region

Portugal

Survey time period

2023

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