Over the considered period, advertising investments in Portugal were estimated to be the highest in 2007, at more than 806 million euros. Television advertising investments were estimated to reach almost 417 million euros in the same year.
Apart from online advertising investments, all other channels of advertising were predicted to register a decrease in terms of investments over the years, with outdoor advertising investments dropping from 75 million euros, in 2002, to 71 million euros, in 2022.
Advertising investment estimates in Portugal from 2002 to 2022, by medium
(in 1,000 euros)
Characteristic
Television
Press
Radio
Outdoor
Cinema
Internet
Total
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OberCom. (August 29, 2023). Advertising investment estimates in Portugal from 2002 to 2022, by medium (in 1,000 euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. "Advertising investment estimates in Portugal from 2002 to 2022, by medium (in 1,000 euros)." Chart. August 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. (2023). Advertising investment estimates in Portugal from 2002 to 2022, by medium (in 1,000 euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. "Advertising Investment Estimates in Portugal from 2002 to 2022, by Medium (in 1,000 Euros)." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom, Advertising investment estimates in Portugal from 2002 to 2022, by medium (in 1,000 euros) Statista, https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/ (last visited July 22, 2024)
Advertising investment estimates in Portugal from 2002 to 2022, by medium (in 1,000 euros) [Graph], OberCom, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/