Over the considered period, advertising investments in Portugal were estimated to be the highest in 2007, at more than 806 million euros. Television advertising investments were estimated to reach almost 417 million euros in the same year. Apart from online advertisement, all other channels of advertising were predicted to register a decrease in terms of investments over the years, with outdoor advertising investments dropping from 75 million euros, in 2002, to 90 million euros, in 2023.
Advertising investment estimates in Portugal from 2002 to 2023, by medium
(in 1,000 euros)
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OberCom. (July 3, 2024). Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. "Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros)." Chart. July 3, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. (2024). Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. "Advertising Investment Estimates in Portugal from 2002 to 2023, by Medium (in 1,000 Euros)." Statista, Statista Inc., 3 Jul 2024, https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom, Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros) Statista, https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/ (last visited December 26, 2024)
Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros) [Graph], OberCom, July 3, 2024. [Online]. Available: https://www.statista.com/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
