Inflation impact on B2B buyers strategies in France 2023
To mitigate the impact of inflation in 2023, most business-to-business (B2B) buyers revised their relationships with key suppliers in France. According to a survey, nearly nine in ten B2B buyers tried to obtain better supplying conditions in order to generate operational savings. As an alternative, 87 percent of surveyed buyers simply looked for other suppliers offering better options. Last in the ranking came tasks automation, as 61 percent of respondents considered this action effective in facing the inflationary crisis.
