Share of global advertising budget being transferred to CTV 2022, by region

Published by
Michele Majidi,
Jun 15, 2023
As of December 2022, 57 percent of responding marketing professionals from Latin America, Asia-Pacific (APAC), and Europe, Middle East, and Africa (EMEA) said they planned to transfer 40 percent or more of their advertising budgets to connected TV (CTV). The share stood at 56 percent among marketers from North America.

Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region

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Release date

April 2023

Region

Worldwide

Survey time period

December 7 to 21, 2022

Number of respondents

1,524 respondents

Age group

18 years and older

Special properties

among marketing professionals around the world

Method of interview

Online survey

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Statistics on " Video advertising and marketing worldwide "

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Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

Further related statistics

5

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Statistics

Topics

Video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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