As of December 2022, 57 percent of responding marketing professionals from Latin America, Asia-Pacific (APAC), and Europe, Middle East, and Africa (EMEA) said they planned to transfer 40 percent or more of their advertising budgets to connected TV (CTV). The share stood at 56 percent among marketers from North America.
Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region
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Nielsen. (April 26, 2023). Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1385681/share-advertising-budget-being-transferred-connected-tv-worldwide/
Nielsen. "Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region ." Chart. April 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1385681/share-advertising-budget-being-transferred-connected-tv-worldwide/
Nielsen. (2023). Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1385681/share-advertising-budget-being-transferred-connected-tv-worldwide/
Nielsen. "Share of Advertising Budget Being Transferred to Connected Tv (Ctv) According to Marketers Worldwide as of December 2022, by Region ." Statista, Statista Inc., 26 Apr 2023, https://www.statista.com/statistics/1385681/share-advertising-budget-being-transferred-connected-tv-worldwide/
Nielsen, Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region Statista, https://www.statista.com/statistics/1385681/share-advertising-budget-being-transferred-connected-tv-worldwide/ (last visited December 21, 2024)
Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region [Graph], Nielsen, April 26, 2023. [Online]. Available: https://www.statista.com/statistics/1385681/share-advertising-budget-being-transferred-connected-tv-worldwide/
