According to a survey conducted in February 2023, 34 percent of consumers in the United States trusted influencer content generated by artificial intelligence (AI) the same amount as they trusted content generated by human influencers themselves. Another 22 percent of U.S. consumers distrusted the same type of content a little more than the human-generated one.
Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Business Insider. (May 5, 2023). Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1385673/trust-levels-ai-influencer-content-us/
Business Insider. "Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023." Chart. May 5, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1385673/trust-levels-ai-influencer-content-us/
Business Insider. (2023). Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1385673/trust-levels-ai-influencer-content-us/
Business Insider. "Consumer Trust Levels towards Influencer Content Generated by Artificial Intelligence (Ai) in The United States as of February 2023." Statista, Statista Inc., 5 May 2023, https://www.statista.com/statistics/1385673/trust-levels-ai-influencer-content-us/
Business Insider, Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023 Statista, https://www.statista.com/statistics/1385673/trust-levels-ai-influencer-content-us/ (last visited November 21, 2024)
Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023 [Graph], Business Insider, May 5, 2023. [Online]. Available: https://www.statista.com/statistics/1385673/trust-levels-ai-influencer-content-us/