Expected budget increase in CTV ad spend worldwide 2022-2023

Published by
Michele Majidi,
Dec 4, 2024
According to a survey conducted among marketing professionals worldwide in December 2022, 18 percent of respondents stated they planned a 50 percent or more budget increase in connected TV (CTV) advertising spending in the following year. This marked a five percent increase from the share of respondents who had said the same a year before.

Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023

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Release date

April 2023

Region

Worldwide

Survey time period

December 7 to 21, 2022

Number of respondents

1,524 respondents

Age group

18 years and older

Special properties

among marketing professionals around the world; 50 percent or more increase

Method of interview

Online survey

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Statistics on " CTV advertising worldwide "

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Overview

4

Advertising spending

5

Marketer usage

6

Consumer insights

4

Ad fraud

4

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Topics

Connected TV in IndiaConnected TV viewership in the United StatesInternet usage in IndiaSmart and connected TVsCTV advertising in the U.S.
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