According to a survey conducted among marketing professionals worldwide in December 2022, 18 percent of respondents stated they planned a 50 percent or more budget increase in connected TV (CTV) advertising spending in the following year. This marked a five percent increase from the share of respondents who had said the same a year before.
Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023
Characteristic
Share of respondents
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Nielsen. (April 26, 2023). Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
Nielsen. "Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023." Chart. April 26, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
Nielsen. (2023). Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
Nielsen. "Expected Budget Increase in Connected Tv (Ctv) Ad Spend Worldwide in 2022 and 2023." Statista, Statista Inc., 26 Apr 2023, https://www.statista.com/statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
Nielsen, Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023 Statista, https://www.statista.com/statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/ (last visited July 22, 2024)
Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023 [Graph], Nielsen, April 26, 2023. [Online]. Available: https://www.statista.com/statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/