According to a survey conducted in Malaysia in January 2023, the majority of the respondents, around 55.52 percent, were neutral when it comes to the willingness to pay for more sustainable goods and services. Around 25.86 percent of the respondents said they somewhat willing to pay more.
Willingness to pay for sustainable efforts among consumers in Malaysia as of January 2023
Original survey question: "To what extent would you be willing to pay a higher amount to cover additional costs for the sustainable and responsible production of goods & services?"
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Standard Insights. (April 5, 2023). Willingness to pay for sustainable efforts among consumers in Malaysia as of January 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1385668/malaysia-willingness-to-pay-for-sustainable-efforts/
Standard Insights. "Willingness to pay for sustainable efforts among consumers in Malaysia as of January 2023." Chart. April 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1385668/malaysia-willingness-to-pay-for-sustainable-efforts/
Standard Insights. (2023). Willingness to pay for sustainable efforts among consumers in Malaysia as of January 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1385668/malaysia-willingness-to-pay-for-sustainable-efforts/
Standard Insights. "Willingness to Pay for Sustainable Efforts among Consumers in Malaysia as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1385668/malaysia-willingness-to-pay-for-sustainable-efforts/
Standard Insights, Willingness to pay for sustainable efforts among consumers in Malaysia as of January 2023 Statista, https://www.statista.com/statistics/1385668/malaysia-willingness-to-pay-for-sustainable-efforts/ (last visited December 21, 2024)
Willingness to pay for sustainable efforts among consumers in Malaysia as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1385668/malaysia-willingness-to-pay-for-sustainable-efforts/
