In February 2025, there were 13 million social media users in Romania. For brand research on social media, most respondents used any social media platform - 67.9 percent, followed by 40.5 percent using social networks. Brand research through micro-blogs (e.g. X) was the least used approach - 4.7 percent, which decreased by 0.8 percent compared to 2024.
Use of social media for brand research in Romania in 2025
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DataReportal, & Meltwater, & We Are Social. (March 3, 2025). Use of social media for brand research in Romania in 2025 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1385662/romania-use-of-social-media-for-brand-research/
DataReportal, und Meltwater, und We Are Social. "Use of social media for brand research in Romania in 2025." Chart. March 3, 2025. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1385662/romania-use-of-social-media-for-brand-research/
DataReportal, Meltwater, We Are Social. (2025). Use of social media for brand research in Romania in 2025. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1385662/romania-use-of-social-media-for-brand-research/
DataReportal, and Meltwater, and We Are Social. "Use of Social Media for Brand Research in Romania in 2025." Statista, Statista Inc., 3 Mar 2025, https://www.statista.com/statistics/1385662/romania-use-of-social-media-for-brand-research/
DataReportal & Meltwater & We Are Social, Use of social media for brand research in Romania in 2025 Statista, https://www.statista.com/statistics/1385662/romania-use-of-social-media-for-brand-research/ (last visited March 13, 2025)
Use of social media for brand research in Romania in 2025 [Graph], DataReportal, & Meltwater, & We Are Social, March 3, 2025. [Online]. Available: https://www.statista.com/statistics/1385662/romania-use-of-social-media-for-brand-research/