Support to brands changing logos for selected events in the U.S. 2023, by generation

Published by
J. G. Navarro,
May 16, 2024
During an April 2023 online survey among adults in the United States, at least 63 percent of respondents from all generations somewhat or strongly supported brands temporarily changing logos and visual identities for Christmas. Meanwhile, less than 60 percent of GenZers (born between 1997 and 2012), millennials (1981-1996), and GenXers (1965-1980), as well as less than 35 percent of baby boomers (1946-1964), said the same about Pride month. According to the same study, 14 percent of U.S. adults thought brands should never change their logos.

Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023, by generation

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Release date

May 2023

Region

United States

Survey time period

April 25 to 27, 2023

Number of respondents

2,201 respondents

Age group

18 years and older

Special properties

only "strongly support" and "somewhat support" responses

Method of interview

Online interview

Supplementary notes

Statista calculated the figures based on the source’s data.

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