Over the considered period, advertising costs of sales in Portugal peaked in 2008, totaling over 1.3 billion euros. Television registered the highest costs, reaching the highest value in 2018, at 376 million euros. The costs of radio ads drastically decreased over the considered period, as, in 2008, they totaled 84 million euros, while, in 2022, only 42 million. Outdoor ads saw an intense decrease in their costs as well, going from 187 million euros, in 2008, to 97 million, in 2021, but increasing in 2022. Online advertising, on the other hand, registered an increase in its costs, reaching 204 million euros in 2022.
Costs of sales of promotional media in Portugal from 2008 to 2022, by type
(in 1,000 euros)
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Statistics Portugal. (December 18, 2023). Costs of sales of promotional media in Portugal from 2008 to 2022, by type (in 1,000 euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1385624/portugal-costs-of-sales-of-ad-media-by-type/
Statistics Portugal. "Costs of sales of promotional media in Portugal from 2008 to 2022, by type (in 1,000 euros)." Chart. December 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1385624/portugal-costs-of-sales-of-ad-media-by-type/
Statistics Portugal. (2023). Costs of sales of promotional media in Portugal from 2008 to 2022, by type (in 1,000 euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1385624/portugal-costs-of-sales-of-ad-media-by-type/
Statistics Portugal. "Costs of Sales of Promotional Media in Portugal from 2008 to 2022, by Type (in 1,000 Euros)." Statista, Statista Inc., 18 Dec 2023, https://www.statista.com/statistics/1385624/portugal-costs-of-sales-of-ad-media-by-type/
Statistics Portugal, Costs of sales of promotional media in Portugal from 2008 to 2022, by type (in 1,000 euros) Statista, https://www.statista.com/statistics/1385624/portugal-costs-of-sales-of-ad-media-by-type/ (last visited December 22, 2024)
Costs of sales of promotional media in Portugal from 2008 to 2022, by type (in 1,000 euros) [Graph], Statistics Portugal, December 18, 2023. [Online]. Available: https://www.statista.com/statistics/1385624/portugal-costs-of-sales-of-ad-media-by-type/
