During an April 2023 online survey among adults in the United States, more than two-thirds of respondents said they strongly or somewhat supported brands temporarily changing logos and visual identities for Christmas and the Fourth of July. Less than half stated the same about Pride month and Juneteenth. According to the same study, 14 percent of U.S. adults thought brands should never change their logos.
Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023
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Morning Consult. (May 8, 2023). Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1385623/level-support-brands-changing-logos-visual-identities-temporarily-selected-occasions-adults-us/
Morning Consult. "Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023." Chart. May 8, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1385623/level-support-brands-changing-logos-visual-identities-temporarily-selected-occasions-adults-us/
Morning Consult. (2023). Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1385623/level-support-brands-changing-logos-visual-identities-temporarily-selected-occasions-adults-us/
Morning Consult. "Level of Support to Brands Changing Logos and Visual Identities Temporarily for Selected Occasions among Adults in The United States as of April 2023." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1385623/level-support-brands-changing-logos-visual-identities-temporarily-selected-occasions-adults-us/
Morning Consult, Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023 Statista, https://www.statista.com/statistics/1385623/level-support-brands-changing-logos-visual-identities-temporarily-selected-occasions-adults-us/ (last visited December 22, 2024)
Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023 [Graph], Morning Consult, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1385623/level-support-brands-changing-logos-visual-identities-temporarily-selected-occasions-adults-us/
