Net growth in wine club membership in the United States peaked in 2021. In that year, accounting for both new members and loss of existing members, wine clubs grew in membership by 25.3 percent. The net growth rate in 2020 was lower at 8.8 percent.
Net growth rate of wine club membership in the United States from 2016 to 2021*
No data was available for 2019.
*Net Wine Club Growth Rate = New club members acquired in 2021, less lost club members in 2021, divided by base membership level at the beginning of 2021.
Excludes Wineries with less than five years experience.
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Silicon Valley Bank. (June 30, 2022). Net growth rate of wine club membership in the United States from 2016 to 2021* [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1385596/wine-club-net-growth-rate-us/
Silicon Valley Bank. "Net growth rate of wine club membership in the United States from 2016 to 2021*." Chart. June 30, 2022. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1385596/wine-club-net-growth-rate-us/
Silicon Valley Bank. (2022). Net growth rate of wine club membership in the United States from 2016 to 2021*. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1385596/wine-club-net-growth-rate-us/
Silicon Valley Bank. "Net Growth Rate of Wine Club Membership in The United States from 2016 to 2021*." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1385596/wine-club-net-growth-rate-us/
Silicon Valley Bank, Net growth rate of wine club membership in the United States from 2016 to 2021* Statista, https://www.statista.com/statistics/1385596/wine-club-net-growth-rate-us/ (last visited December 27, 2024)
Net growth rate of wine club membership in the United States from 2016 to 2021* [Graph], Silicon Valley Bank, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1385596/wine-club-net-growth-rate-us/
