Advertisement insertion volume in Portugal 2002-2023, by medium
Over the considered period, the annual number of ads inserted in different media channels in Portugal fluctuated, reaching more than 10 million ads in 2011, and over 6.5 million in 2020. In 2022, ad insertion reached its highest volume, at over 17.4 billion advertisement displays. Ad insertion volume was particularly high in cinemas, reaching 7.9 million in 2011, but this figure currently appears to be on a descending trajectory. Contrarily, television ad insertion was characterized by an increasing tendency during the considered period, recording over 2.96 million adverts in 2023.