Advertisement insertion volume in Portugal 2002-2023, by medium

Published by Beatriz Luz, Aug 12, 2024

Over the considered period, the annual number of ads inserted in different media channels in Portugal fluctuated, reaching more than 10 million ads in 2011, and over 6.5 million in 2020. In 2022, ad insertion reached its highest volume, at over 17.4 billion advertisement displays. Ad insertion volume was particularly high in cinemas, reaching 7.9 million in 2011, but this figure currently appears to be on a descending trajectory. Contrarily, television ad insertion was characterized by an increasing tendency during the considered period, recording over 2.96 million adverts in 2023.

Advertisement insertion volume in Portugal from 2002 to 2023, by medium (in 1,000s)

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Release date

July 2024

Region

Portugal

Survey time period

2002 to 2023

Supplementary notes

There is no available data relating to ad insertion in cinema in 2002.

There is no available data relating to ad insertion in the internet before 2021.

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Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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