Advertising investment in Portugal 2002-2023, by medium

Published by Beatriz Luz, Nov 21, 2024

Over the considered period, advertising investments in Portugal were particularly high in the case of television, especially during 2023, when advertising investment almost reached 14.7 billion euros. 
Investment volumes in the press started following a decreasing trend in 2016, from almost 569 million euros, falling to slightly more than 350 million euros by 2021.
Online advertising investments have been progressively increasing, having reached over one billion euros in 2021.

Advertising investment in Portugal from 2002 to 2023, by medium (in million euros)

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Release date

July 2024

Region

Portugal

Survey time period

2002 to 2023

Supplementary notes

There is no available data relating to ad investments in cinema in 2002, and in the internet from 2002 to 2012.

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Statistics on " Advertising in Portugal "

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Other statistics that may interest you Advertising in Portugal

Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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