As of 2023, YouTube had the highest potential ad reach as a share of internet users in Portugal, namely 84 percent. Facebook's adds potentially reached 67 percent of internet users, and Instagram presented a potential reach of 66 percent of internet users. Snapchat, on the other hand, stood out for its low potential ad reach, only 12 percent of internet users.
Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Use of social media by businesses Australia 2018, by business size
- Premium Statistic Ranking of the most useful social networks for French companies in 2020
- Premium Statistic Social media advertising spending in Russia 2018-2028
- Premium Statistic Networks most used for partnership requests among influencers in France 2017-2020
- Premium Statistic Social media used to reach generation Z in Belgium 2018
- Premium Statistic Digital display ad revenue in the U.S. 2016-2019, by company
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Number of users reached by ads on select social media India 2024
About the region
5
- Premium Statistic Portugal: social media penetration 2019-2028
- Premium Statistic Portugal: Facebook users 2024, by age group
- Premium Statistic Facebook users in Portugal 2019-2028
- Premium Statistic Portugal: Facebook usage penetration 2018-2027
- Basic Statistic Professional social network penetration in Portugal 2011-2017
Other regions
10
- Premium Statistic Share of daily social media usage Finland 2022, by platform
- Premium Statistic Social network usage by brand in Germany 2024
- Premium Statistic Social network usage by brand in the Netherlands 2024
- Premium Statistic Average frequency of using social networking sites Australia 2018
- Premium Statistic Companies using social media platforms for content marketing in Norway 2018
- Premium Statistic Peru: active users leading social networks 2019
- Premium Statistic Social network usage by brand in the U.S. 2024
- Premium Statistic Social network usage by brand in the UK 2024
- Premium Statistic Social network usage by brand in Austria 2024
- Premium Statistic Social network usage by brand in Brazil 2024
Further Content: You might find this interesting as well
DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform [Graph]. In Statista. Retrieved May 30, 2024, from https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, und We Are Social, und Meltwater. "Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform." Chart. February 23, 2024. Statista. Accessed May 30, 2024. https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, We Are Social, Meltwater. (2024). Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform. Statista. Statista Inc.. Accessed: May 30, 2024. https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, and We Are Social, and Meltwater. "Potential Social Media Advertising Reach as a Share of Internet Users in Portugal in 2023, by Platform." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal & We Are Social & Meltwater, Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform Statista, https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/ (last visited May 30, 2024)
Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/