As of 2023, YouTube had the highest potential ad reach as a share of internet users in Portugal, namely 84 percent. Facebook's adds potentially reached 67 percent of internet users, and Instagram presented a potential reach of 66 percent of internet users. Snapchat, on the other hand, stood out for its low potential ad reach, only 12 percent of internet users.
Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, und We Are Social, und Meltwater. "Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform." Chart. February 23, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, We Are Social, Meltwater. (2024). Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, and We Are Social, and Meltwater. "Potential Social Media Advertising Reach as a Share of Internet Users in Portugal in 2023, by Platform." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal & We Are Social & Meltwater, Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform Statista, https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/ (last visited December 31, 2024)
Potential social media advertising reach as a share of internet users in Portugal in 2023, by platform [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1385508/portugal-social-media-ad-reach-by-platform/
