In a survey conducted in October 2023, investors—regardless of their interest in sustainable investing—responded positively to the idea of increasing the percentage of their portfolio allocated to sustainable investments. Investors interested in sustainable investing showed a significantly higher willingness to increase their allocations. However, among those not at all interested in sustainable investing, a notable percentage also expressed interest in increasing their allocations, although slightly fewer than those who wanted to decrease their investments.
Share of investors that would change sustainable investment emphasis in the next 12 months in select regions worldwide in 2023, by interest
Characteristic
Increase the percentage of my portfolio allocated to sustainable investments
Decrease the percentage of my portfolio allocated to sustainable invetsments
France, Germany, Japan, Switzerland, United Kingdom, United States
Survey time period
October 2023
Number of respondents
2,820 respondents
Age group
18-80 years old
Method of interview
Online survey
Supplementary notes
The source adds the following information; Survey participants were from the U.S., Europe (the U.K., Germany, France, Switzerland) and Japan. For the U.S., the sample included 1,002 individual investors. For Europe, the sample included 1,025 individual investors (289 from the U.K., 273 from France, 285 from Germany and 178 from Switzerland). Japan, the sample included 793 individual investors. Respondents self-identified as ‘active’ or ‘somewhat active’ investors between 18–80 years old with over 100,000 U.S. dollars in investible assets, excluding personal retirement accounts, employer-sponsored retirement accounts and personal real estate.
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Morgan Stanley. (January 26, 2024). Share of investors that would change sustainable investment emphasis in the next 12 months in select regions worldwide in 2023, by interest [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1385507/share-of-firms-that-have-maintained-esg-emphasis-worldwide-by-territory/
Morgan Stanley. "Share of investors that would change sustainable investment emphasis in the next 12 months in select regions worldwide in 2023, by interest." Chart. January 26, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1385507/share-of-firms-that-have-maintained-esg-emphasis-worldwide-by-territory/
Morgan Stanley. (2024). Share of investors that would change sustainable investment emphasis in the next 12 months in select regions worldwide in 2023, by interest. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1385507/share-of-firms-that-have-maintained-esg-emphasis-worldwide-by-territory/
Morgan Stanley. "Share of Investors That Would Change Sustainable Investment Emphasis in The next 12 Months in Select Regions Worldwide in 2023, by Interest." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1385507/share-of-firms-that-have-maintained-esg-emphasis-worldwide-by-territory/
Morgan Stanley, Share of investors that would change sustainable investment emphasis in the next 12 months in select regions worldwide in 2023, by interest Statista, https://www.statista.com/statistics/1385507/share-of-firms-that-have-maintained-esg-emphasis-worldwide-by-territory/ (last visited December 30, 2024)
Share of investors that would change sustainable investment emphasis in the next 12 months in select regions worldwide in 2023, by interest [Graph], Morgan Stanley, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1385507/share-of-firms-that-have-maintained-esg-emphasis-worldwide-by-territory/
