J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAd agencies' advice to clients on influencer marketing spend in Brazil 2023
During a November 2023 survey among advertising agencies working with influencer marketing in Brazil, around 82 percent stated that, based on that year's results, they would recommend their clients increase their budget allocation to that type of social media marketing. Around 18 percent would recommend keeping the same budget.
