J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowBrands' plans to change influencer marketing spend in the next year in Brazil 2023
During a November 2023 survey among brands working with influencer marketing in Brazil, little more than two-thirds (68 percent) reported planning to increase their spending on that type of social media marketing in 2024. Approximately 29 percent stated they would keep the same budget, while three percent intended to lower their investments in influencer marketing.
