J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAnnual influencer marketing spending range according to brands in Brazil 2023
During a November 2023 survey among brands working with influencer marketing in Brazil, almost one-third (32 percent) reported investing less than 10 thousand Brazilian reals in that type of social media marketing that year. Around 18 percent stated they allocated over 500 thousand reals to influencer marketing throughout 2023.
