During an April 2023 online survey among adults in the United States, 22 percent of responding baby boomers (born between 1946 and 1964) said that a brand should never change its logo and visual identity. Among members of Generation Z (1997-2012), the share stood at four percent. According to the same study, around one-third of U.S. adults said they bought a product because it had an interesting logo.
Frequency to which a brand should change its logo and visual identity according to adults in the United States as of April 2023, by generation
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Morning Consult. (May 8, 2023). Frequency to which a brand should change its logo and visual identity according to adults in the United States as of April 2023, by generation [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1385470/frequency-brand-should-change-logo-adults-generation-us/
Morning Consult. "Frequency to which a brand should change its logo and visual identity according to adults in the United States as of April 2023, by generation." Chart. May 8, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1385470/frequency-brand-should-change-logo-adults-generation-us/
Morning Consult. (2023). Frequency to which a brand should change its logo and visual identity according to adults in the United States as of April 2023, by generation. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1385470/frequency-brand-should-change-logo-adults-generation-us/
Morning Consult. "Frequency to Which a Brand Should Change Its Logo and Visual Identity According to Adults in The United States as of April 2023, by Generation." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1385470/frequency-brand-should-change-logo-adults-generation-us/
Morning Consult, Frequency to which a brand should change its logo and visual identity according to adults in the United States as of April 2023, by generation Statista, https://www.statista.com/statistics/1385470/frequency-brand-should-change-logo-adults-generation-us/ (last visited October 02, 2024)
Frequency to which a brand should change its logo and visual identity according to adults in the United States as of April 2023, by generation [Graph], Morning Consult, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1385470/frequency-brand-should-change-logo-adults-generation-us/