During an April 2023 online survey among adults in the United States, 55 percent of responding GenZers (born between 1997 and 2012) reported strongly or somewhat supporting brands permanently changing logos and visual identities as a marketing strategy. Among millennials (1981-1996) and GenXers (1965-1980), the shares stood at 59 and 47 percent, respectively. According to the same study, around one-third of U.S. adults said they bought a product because it had an interesting logo.
Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation
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Morning Consult. (May 8, 2023). Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
Morning Consult. "Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation." Chart. May 8, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
Morning Consult. (2023). Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
Morning Consult. "Level of Support to Brands Permanently Changing Logos and Visual Identities as a Marketing Strategy among Adults in The United States as of April 2023, by Generation." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
Morning Consult, Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation Statista, https://www.statista.com/statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/ (last visited December 26, 2024)
Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation [Graph], Morning Consult, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
