During an April 2023 online survey among adults in the United States, almost half (46 percent) of respondents stated that they either strongly or somewhat supported brands permanently changing logos and visual identities as a marketing strategy. Less than one-fifth (18 percent) somewhat or strongly opposed it. According to the same study, around one-third of U.S. adults said they bought a product because it had an interesting logo.
Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023
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Morning Consult. (May 8, 2023). Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1385466/level-support-brands-changing-logos-united-states/
Morning Consult. "Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023." Chart. May 8, 2023. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1385466/level-support-brands-changing-logos-united-states/
Morning Consult. (2023). Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1385466/level-support-brands-changing-logos-united-states/
Morning Consult. "Level of Support to Brands Permanently Changing Logos and Visual Identities as a Marketing Strategy among Adults in The United States as of April 2023." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1385466/level-support-brands-changing-logos-united-states/
Morning Consult, Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023 Statista, https://www.statista.com/statistics/1385466/level-support-brands-changing-logos-united-states/ (last visited December 05, 2024)
Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023 [Graph], Morning Consult, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1385466/level-support-brands-changing-logos-united-states/
