During an April 2023 online survey among adults in the United States, 42 percent of respondents stated they had seen, read, or heard some or a lot about Pepsi changing its logos and visual identity. Less than 20 percent said the same about Toblerone's shift. Mondelēz International, which runs the chocolate brand, had to remove the Matterhorn mountain from its logo after moving the candy's production out of Switzerland. According to the same study, around one-third of U.S. adults said they bought a product because it had an interesting logo.
Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023
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Morning Consult. (May 8, 2023). Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
Morning Consult. "Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023." Chart. May 8, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
Morning Consult. (2023). Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
Morning Consult. "Level of Awareness of Selected Brands' Logo and Visual Identity Changes among Adults in The United States as of April 2023." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
Morning Consult, Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023 Statista, https://www.statista.com/statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/ (last visited December 03, 2024)
Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023 [Graph], Morning Consult, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
