During an April 2023 online survey among adults in the United States, 22 percent of responding GenZers (born between 1997 and 2012) reported thinking that a grocery product's logo was a major consideration. Among millennials (1981-1996) and GenXers (1965-1980), the shares stood at 18 and 14 percent, respectively. According to the same study, approximately 56 percent of U.S. GenZers purchased a product because it had an interesting logo.
Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023, by generation
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Morning Consult. (May 8, 2023). Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023, by generation [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1385455/level-consideration-product-logo-buying-groceries-adults-generation-us/
Morning Consult. "Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023, by generation." Chart. May 8, 2023. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1385455/level-consideration-product-logo-buying-groceries-adults-generation-us/
Morning Consult. (2023). Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023, by generation. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1385455/level-consideration-product-logo-buying-groceries-adults-generation-us/
Morning Consult. "Level of Consideration for a Product's Logo When Buying at a Grocery Store among Adults in The United States as of April 2023, by Generation." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1385455/level-consideration-product-logo-buying-groceries-adults-generation-us/
Morning Consult, Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023, by generation Statista, https://www.statista.com/statistics/1385455/level-consideration-product-logo-buying-groceries-adults-generation-us/ (last visited December 05, 2024)
Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023, by generation [Graph], Morning Consult, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1385455/level-consideration-product-logo-buying-groceries-adults-generation-us/
