In 2023, Disney+ was the highest-grossing mobile app among users in the Netherlands, generating almost 12 million U.S. dollars in revenues. Social video app TikTok ranked second, with revenues of approximately 10 million U.S. dollars, while YouTube ranked third with 6.5 million U.S. dollars. Mobile app users in the Netherlands spent almost 1.5 million U.S. dollars on the anime streaming app Crunchyroll in the examined period.
Dutch audiences favorite video genres
As of the end of 2022, over eight in 10 respondents in the Netherlands reported watching videos online. Thanks to the predominance of social video and YouTube, music videos were the most watched category of online content, followed by comedy, memes, and viral videos. In comparison, only 15 percent of respondents reported watching gaming videos. When it came to streaming long-format content, documentaries and comedies were the most watched digital video genres, as half of the respondents in June 2023 reported preferring this type of content.
TikTok in the Netherlands
According to a survey of users conducted in the Netherlands in June 2023, six in 10 respondents reported watching videos on their smartphones. Despite 78 percent of Dutch respondents wanting to see TikTok banned from professional devices due to alleged security issues, the Chinese-launched social video platform ranked as one of the most popular video apps for users in the Netherlands. Between 2022 and 2023, the number of TikTok users increased by one-third year-over-year, reaching four million viewers in 2023. Of these, 850 thousand users were aged between 20 and 24 years, while around 795 thousand were aged 14 or younger.
Leading video and entertainment apps in the Netherlands in 2023, by revenue
(in million U.S. dollars)
Characteristic
revenue in million U.S. dollars
Disney+
11.73
TikTok
9.92
YouTube: Watch, Listen, Stream
6.48
HBO Max: Stream TV & Movies
3.28
Netflix
3.15
Viaplay: Movies & TV Shows
2.15
Amazon Prime Video
1.74
Podimo: Podcasts & audiobooks
1.5
Crunchyroll
1.47
discovery+ | Stream TV Shows
1.17
Created with Highcharts 7.2.2revenue in million U.S. dollars11.7311.739.929.926.486.483.283.283.153.152.152.151.741.741.51.51.471.471.171.17Disney+TikTokYouTube: Watch, Listen, StreamHBO Max: Stream TV & MoviesNetflixViaplay: Movies & TV ShowsAmazon Prime VideoPodimo: Podcasts & audiobooksCrunchyrolldiscovery+ | Stream TV Shows
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AppMagic. (February 6, 2024). Leading video and entertainment apps in the Netherlands in 2023, by revenue (in million U.S. dollars) [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1385428/most-popular-video-apps-revenues-netherlands/
AppMagic. "Leading video and entertainment apps in the Netherlands in 2023, by revenue (in million U.S. dollars)." Chart. February 6, 2024. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1385428/most-popular-video-apps-revenues-netherlands/
AppMagic. (2024). Leading video and entertainment apps in the Netherlands in 2023, by revenue (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1385428/most-popular-video-apps-revenues-netherlands/
AppMagic. "Leading Video and Entertainment Apps in The Netherlands in 2023, by Revenue (in Million U.S. Dollars)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1385428/most-popular-video-apps-revenues-netherlands/
AppMagic, Leading video and entertainment apps in the Netherlands in 2023, by revenue (in million U.S. dollars) Statista, https://www.statista.com/statistics/1385428/most-popular-video-apps-revenues-netherlands/ (last visited February 21, 2025)
Leading video and entertainment apps in the Netherlands in 2023, by revenue (in million U.S. dollars) [Graph], AppMagic, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1385428/most-popular-video-apps-revenues-netherlands/
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