Most popular dating apps in the Netherlands 2023, by downloads

In 2023, Bumble was the most downloaded dating app in the Netherlands - with almost 315 thousand downloads in the examined year. Tinder ranked second, with almost 305 thousand downloads from Dutch users in the last examined year, while Badoo, a mobile app for meeting new friends and dating, ranked third with 202.8 thousand downloads during the examined period. Dating app Grindr generated approximately 68 thousand downloads from Dutch users in 2023.

Mobile internet and smartphone usage in the Netherlands

The number of mobile internet users in the Netherlands has experienced slow but constant growth, with smartphone and on-the-go connections reaching almost 15.4 million Dutch citizens in 2022. Approximately 90 percent of Dutch users engaged with mobile phones, while around 88 percent reported engaging specifically with smartphones. By comparison, around 67 percent of respondents accessed the internet via personal laptop or desktop devices, and less than 45 percent used tablet devices. As powerful and portable connected devices, smartphones have a special place for users in the Netherlands. As smartphone usage becomes more widespread and encompassing, so do the unhealthy habits displayed by users in the Netherlands. As of March 2022, around 74 percent of respondents reported not liking leaving home without their smartphones, while 66 percent reported picking up their phones within the first 10 minutes of waking up.

Mobile apps in the Netherlands

In 2022, users in the Netherlands spent over 764 million U.S. dollars on mobile app subscriptions, in-app purchases, and paid apps. While this represents an increase from the revenues generated in 2020, the figure has experienced a decrease from 2021 – year in which the effects of the global COVID pandemic brought app spending in the country to 770 million U.S. dollars. In comparison, mobile app downloads in 2022 experienced an increase of 1.6 percent year over year among Dutch users. Social apps were the most engaging for Dutch users by far, with over one hour of daily usage. Casual games followed at over 25 minutes of engagement per day, while social and hardcore mobile games were used for around 19 minutes.