During an early 2024 survey in the United States, 16.2 percent of responding chief marketing officers (CMOs) said their customers ranked a trusting relationship as a first priority for the following 12 months. Nearly 14 percent of respondents reported clients rated trust as a second priority.
Percentage of CMOs prioritizing a trusting relationship with their customers for the next 12 months in the United States as of March 2024
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Share of respondents
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The CMO Survey. (April 18, 2024). Percentage of CMOs prioritizing a trusting relationship with their customers for the next 12 months in the United States as of March 2024 [Graph]. In Statista. Retrieved August 01, 2024, from https://www.statista.com/statistics/1385401/marketers-trust-priority-united-states/
The CMO Survey. "Percentage of CMOs prioritizing a trusting relationship with their customers for the next 12 months in the United States as of March 2024." Chart. April 18, 2024. Statista. Accessed August 01, 2024. https://www.statista.com/statistics/1385401/marketers-trust-priority-united-states/
The CMO Survey. (2024). Percentage of CMOs prioritizing a trusting relationship with their customers for the next 12 months in the United States as of March 2024. Statista. Statista Inc.. Accessed: August 01, 2024. https://www.statista.com/statistics/1385401/marketers-trust-priority-united-states/
The CMO Survey. "Percentage of Cmos Prioritizing a Trusting Relationship with Their Customers for The next 12 Months in The United States as of March 2024." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/1385401/marketers-trust-priority-united-states/
The CMO Survey, Percentage of CMOs prioritizing a trusting relationship with their customers for the next 12 months in the United States as of March 2024 Statista, https://www.statista.com/statistics/1385401/marketers-trust-priority-united-states/ (last visited August 01, 2024)
Percentage of CMOs prioritizing a trusting relationship with their customers for the next 12 months in the United States as of March 2024 [Graph], The CMO Survey, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/1385401/marketers-trust-priority-united-states/