Share of shoppers buying groceries online New Zealand 2022, by generation

Published by Statista Research Department, May 22, 2023
A survey on shopping habits conducted among New Zealanders in May 2022 revealed that Millennials were the leading age group to buy groceries online, with 41 percent of respondents indicating this. This was followed by Generation Z, with 40 percent of its representatives buying groceries online.

Share of shoppers buying groceries online in New Zealand 2022, by generation

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Sources

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Release date

May 2023

Region

New Zealand

Survey time period

May 2022

Number of respondents

1,085 respondents

Age group

18-75 years

Special properties

nationally representative sample of New Zealanders

Method of interview

Online survey

Supplementary notes

Date of publication is date of access.

Generational groups as defined by the source:
Gen Z (18-24 years)
Millennials (25-40 years)
Gen X (41-56 years)
Baby Boomers (57-75 years)

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