Most often measured marketing metrics according to CMOs in the U.S. 2023

Most frequently measured marketing metrics according to CMOs in the United States as of February 2023

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Sources

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Release date

March 2023

Region

United States

Survey time period

January 10 to February 1, 2023

Number of respondents

314 respondents

Special properties

only "always/consistently" responses; among marketing leaders at for-profit companies

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "How consistently do you measure the following components of marketing?"

Multiple answers were possible.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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