An early 2023 survey asked chief marketing officers (CMOs) across the United States which metrics they measured the most often. About 70 percent chose sales and revenues. Digital, web, and/or mobile performance followed with nearly 56 percent, while 43 percent of respondents mentioned content engagement.
Most frequently measured marketing metrics according to CMOs in the United States as of February 2023
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The CMO Survey. (March 28, 2023). Most frequently measured marketing metrics according to CMOs in the United States as of February 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1385322/most-measured-marketing-metrics-united-states/
The CMO Survey. "Most frequently measured marketing metrics according to CMOs in the United States as of February 2023." Chart. March 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1385322/most-measured-marketing-metrics-united-states/
The CMO Survey. (2023). Most frequently measured marketing metrics according to CMOs in the United States as of February 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1385322/most-measured-marketing-metrics-united-states/
The CMO Survey. "Most Frequently Measured Marketing Metrics According to Cmos in The United States as of February 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1385322/most-measured-marketing-metrics-united-states/
The CMO Survey, Most frequently measured marketing metrics according to CMOs in the United States as of February 2023 Statista, https://www.statista.com/statistics/1385322/most-measured-marketing-metrics-united-states/ (last visited December 21, 2024)
Most frequently measured marketing metrics according to CMOs in the United States as of February 2023 [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1385322/most-measured-marketing-metrics-united-states/
