Companies' top challenges in the next 12 months according to CMOs in the U.S. 2023

Published by
J. G. Navarro,
Apr 29, 2024
An early 2023 survey asked chief marketing officers (CMOs) across the United States what the top challenges their companies would face over the following 12 months. Approximately 20.6 percent said it was expanding into new markets, segments, or geographies. Around 18.8 percent mentioned reducing operational and/or product costs or increasing value for similar cost, while 15.6 percent cited developing, acquiring, and retaining talent.

Companies' leading challenges in the next 12 months according to CMOs in the United States as of February 2023

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Release date

March 2023

Region

United States

Survey time period

January 10 to February 1, 2023

Number of respondents

314 respondents

Special properties

only respondents rating each response as a top challenge; among marketing leaders at for-profit companies

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "What are the top challenges your company faces over the next 12 months?"

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Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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