Global app market value 2022, by monetization

Published by Laura Ceci, Oct 22, 2024
In 2022, the global app market generated almost 67 percent of its value via mobile advertising spending. This corresponded to approximately 336 billion U.S. dollars, compared to 167 billion U.S. dollars generated by global consumers in the most prominent app stores worldwide and in China. Direct app store spending accounted for around 33 percent of the total mobile app market value in 2022.

Mobile app market value worldwide in 2022, by monetization method

CharacteristicShare of app market revenuesApp market revenues in billion U.S. dollars
App store spend 33.2% 167
Mobile ad spend 66.8% 336
Showing entries 1 to 2 (2 entries in total)

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Release date

May 2023

Region

Worldwide

Survey time period

2022

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gross spending for app store inclusive of app stores commission, Google Play and iOS combined, excluding third party Android apps in China

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