During an early 2023 survey in the United States, approximately 12.4 percent of responding chief marketing officers (CMOs) said their customers ranked customer experience (CX) as a first priority for the following 12 months. Little more than 15 and 18 percent of respondents reported clients rated CX as a second and third priority, respectively.
Percentage of CMOs ranking customer experience (CX) as a priority for their customers for the next 12 months in the United States as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 28, 2023). Percentage of CMOs ranking customer experience (CX) as a priority for their customers for the next 12 months in the United States as of February 2023 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1385236/marketers-cx-priority-united-states/
The CMO Survey. "Percentage of CMOs ranking customer experience (CX) as a priority for their customers for the next 12 months in the United States as of February 2023." Chart. March 28, 2023. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1385236/marketers-cx-priority-united-states/
The CMO Survey. (2023). Percentage of CMOs ranking customer experience (CX) as a priority for their customers for the next 12 months in the United States as of February 2023. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1385236/marketers-cx-priority-united-states/
The CMO Survey. "Percentage of Cmos Ranking Customer Experience (Cx) as a Priority for Their Customers for The next 12 Months in The United States as of February 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1385236/marketers-cx-priority-united-states/
The CMO Survey, Percentage of CMOs ranking customer experience (CX) as a priority for their customers for the next 12 months in the United States as of February 2023 Statista, https://www.statista.com/statistics/1385236/marketers-cx-priority-united-states/ (last visited December 05, 2024)
Percentage of CMOs ranking customer experience (CX) as a priority for their customers for the next 12 months in the United States as of February 2023 [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1385236/marketers-cx-priority-united-states/
