Average availability of advertised online products 2022, by category

Published by
Stephanie Chevalier,
Jan 18, 2024
On average, the category with the highest share of advertised online products out of stock in 2022 was vehicles and parts at more than 57 percent, significantly more than other consumer goods. Software, on the other hand, had less than one percent of its products out of stock on average, and more than 11 percent available for preorder (the largest share of all listed categories) in 2022.

Average availability of products advertised by online retailers worldwide in 2022, by category

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Release date

September 2022

Region

Worldwide

Survey time period

March and April 2022

Supplementary notes

Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States.

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