Average availability of advertised online products globally 2022, by country

Published by
Stephanie Chevalier,
Jan 18, 2024
Not all online advertised products are actually available to online shoppers. A worldwide 2022 study showed that France had the highest out-of-stock rate at 40 percent, ahead of the entire Latin America region at approximately 35 percent. Ireland and Switzerland followed in the ranking, with about 27 and 25 percent of advertised products being out of stock.

Average availability of products advertised by online retailers in 2022, by country/region

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Release date

September 2022

Region

Worldwide

Survey time period

March and April 2022

Supplementary notes

Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.

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