During an early 2023 online survey conducted among adult members of Generation Z in the United States, 72 percent reported being receptive to advertisements on social media. Approximately 47 percent stated being open to ads on streaming TV. The shares for cable and broadcast TV stood both below 30 percent.
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
The source defines members of Generation Z as people born between 1997 and 2012. Since it only surveyed people aged 18 and above, respondents were born between 1997 and 2005.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NCSolutions. (May 3, 2023). Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1385179/media-generation-z-receptive-ads-united-states/
NCSolutions. "Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023." Chart. May 3, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1385179/media-generation-z-receptive-ads-united-states/
NCSolutions. (2023). Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1385179/media-generation-z-receptive-ads-united-states/
NCSolutions. "Media Where Adult Members of Generation Z Were The Most Receptive to Advertisements in The United States as of February 2023." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1385179/media-generation-z-receptive-ads-united-states/
NCSolutions, Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023 Statista, https://www.statista.com/statistics/1385179/media-generation-z-receptive-ads-united-states/ (last visited November 21, 2024)
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023 [Graph], NCSolutions, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1385179/media-generation-z-receptive-ads-united-states/
