Average availability of advertised online products globally 2022

Published by
Stephanie Chevalier,
Jan 18, 2024
Of all products advertised around the world by online retailers, nearly 17 percent were unavailable or out of stock in 2022 on average. That being said, 82.45 percent of advertised products were in stock on average, and less than one percent were available for preorder.

Average availability of products advertised by online retailers worldwide in 2022

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Release date

September 2022

Region

Worldwide

Survey time period

March and April 2022

Supplementary notes

Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.

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