According to a study on podcast consumption in the United States in 2023, the most popular platform for listening to podcasts overall was Spotify. While the streaming giant secured a lead among the younger generations, the group of 55 years and older preferred other services.
Preferred streaming platforms for podcast consumtion in the United States in 2023, by age group
Characteristic
All
18-34 years
35-54 years
55 years and older
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YouGov. (May 3, 2023). Preferred streaming platforms for podcast consumtion in the United States in 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1385092/preferred-podcast-platforms-by-age/
YouGov. "Preferred streaming platforms for podcast consumtion in the United States in 2023, by age group." Chart. May 3, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1385092/preferred-podcast-platforms-by-age/
YouGov. (2023). Preferred streaming platforms for podcast consumtion in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1385092/preferred-podcast-platforms-by-age/
YouGov. "Preferred Streaming Platforms for Podcast Consumtion in The United States in 2023, by Age Group." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1385092/preferred-podcast-platforms-by-age/
YouGov, Preferred streaming platforms for podcast consumtion in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1385092/preferred-podcast-platforms-by-age/ (last visited August 25, 2024)
Preferred streaming platforms for podcast consumtion in the United States in 2023, by age group [Graph], YouGov, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1385092/preferred-podcast-platforms-by-age/