Video streaming platforms have become increasingly popular in European countries, with SVOD services having long been king among the segments. As of the last quarter of 2023, this was still the case, for example in Germany and in Spain, with penetration rates between 70 and 73 percent, compared to 60 and 69 percent AVOD penetration rates. In contrast, in Italy, AVOD platforms enjoy higher popularity than subscription-based services.
Penetration rate of ad-supported and subscription-based video-on-demand platforms in selected countries in Europe as of 4th quarter 2023
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StreamTV Insider. (May 28, 2024). Penetration rate of ad-supported and subscription-based video-on-demand platforms in selected countries in Europe as of 4th quarter 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1385073/penetration-avod-vs-svod-europe/
StreamTV Insider. "Penetration rate of ad-supported and subscription-based video-on-demand platforms in selected countries in Europe as of 4th quarter 2023." Chart. May 28, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1385073/penetration-avod-vs-svod-europe/
StreamTV Insider. (2024). Penetration rate of ad-supported and subscription-based video-on-demand platforms in selected countries in Europe as of 4th quarter 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1385073/penetration-avod-vs-svod-europe/
StreamTV Insider. "Penetration Rate of Ad-supported and Subscription-based Video-on-demand Platforms in Selected Countries in Europe as of 4th Quarter 2023." Statista, Statista Inc., 28 May 2024, https://www.statista.com/statistics/1385073/penetration-avod-vs-svod-europe/
StreamTV Insider, Penetration rate of ad-supported and subscription-based video-on-demand platforms in selected countries in Europe as of 4th quarter 2023 Statista, https://www.statista.com/statistics/1385073/penetration-avod-vs-svod-europe/ (last visited December 31, 2024)
Penetration rate of ad-supported and subscription-based video-on-demand platforms in selected countries in Europe as of 4th quarter 2023 [Graph], StreamTV Insider, May 28, 2024. [Online]. Available: https://www.statista.com/statistics/1385073/penetration-avod-vs-svod-europe/
