UK: personal data tracking attitudes among users 2023

Published by
Ani Petrosyan,
Feb 21, 2025
A February 2023 survey in the United Kingdom (UK) found that around 30 percent of respondents felt more wary of what they were reading when they knew the website was tracking their personal information. Another 22 percent said they felt more nervous, while over nine percent felt happier knowing their data was being tracked.

User attitudes toward personal information tracking in the United Kingdom (UK) as of February 2023

CharacteristicShare of respondents
I feel more wary of what I am reading 30.46%
I feel more nervous 21.7%
I feel more angry 18.17%
Don't know 12.99%
I feel no different 12.94%
I feel more upset 12.2%
I feel happier 9.46%
I feel another way, please specify 0.45%
Showing entries 1 to 8 (8 entries in total)
Created with Highcharts 7.2.2Share of respondents30.46%30.46%21.7%21.7%18.17%18.17%12.99%12.99%12.94%12.94%12.2%12.2%9.46%9.46%0.45%0.45%I feel more wary of what I am readingI feel more nervousI feel more angryDon't knowI feel no differentI feel more upsetI feel happierI feel another way, please specify
0%10%20%30%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%

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Release date

April 2023

Region

United Kingdom

Survey time period

February 24 to 27, 2023

Number of respondents

2,009 respondents

Age group

16 years and older

Special properties

nationally representative

Supplementary notes

The original question was phrased by the source as follows: "If you know a website or app is tracking your personal data, how do you feel compared to a website or app that doesn't track your data? (Tick all that apply)"

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