During a survey among brands working with influencer marketing in Brazil and published in November 2023, approximately 48.5 percent reported always hiring influencers with between 10 thousand and 50 thousand followers. Around 54 percent of responding brands stated that they never hired influencers with over one million followers.
Frequency with which brands hired influencers in Brazil as of November 2023, by number of followers
The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.
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Statista. (February 21, 2024). Frequency with which brands hired influencers in Brazil as of November 2023, by number of followers [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1385043/frequency-brands-influencers-following-size-brazil/
Statista. "Frequency with which brands hired influencers in Brazil as of November 2023, by number of followers." Chart. February 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1385043/frequency-brands-influencers-following-size-brazil/
Statista. (2024). Frequency with which brands hired influencers in Brazil as of November 2023, by number of followers. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1385043/frequency-brands-influencers-following-size-brazil/
Statista. "Frequency with Which Brands Hired Influencers in Brazil as of November 2023, by Number of Followers." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1385043/frequency-brands-influencers-following-size-brazil/
Statista, Frequency with which brands hired influencers in Brazil as of November 2023, by number of followers Statista, https://www.statista.com/statistics/1385043/frequency-brands-influencers-following-size-brazil/ (last visited December 21, 2024)
Frequency with which brands hired influencers in Brazil as of November 2023, by number of followers [Graph], Statista, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1385043/frequency-brands-influencers-following-size-brazil/
