UK: personal data sharing in return for online services 2023, by age

Published by Ani Petrosyan, May 30, 2023
A February 2023 survey in the United Kingdom (UK) found that about 15 percent of the respondents between 16 and 24 years were willing to share personal data in return for free online services. Older respondents, meanwhile, were less likely to do so. Over 20 percent of the respondents aged 55 years and older said they would strongly disagree with sharing personal information for free online services, like news articles, games, and social media.

Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by age group

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Release date

April 2023

Region

United Kingdom

Survey time period

February 24 to 27, 2023

Number of respondents

2,009 respondents

Age group

16 years and older

Special properties

nationally representative

Supplementary notes

The original question was phrased by the source as follows: "To what extent do you agree/disagree with the following statements? If I am getting an online service for free eg. News articles, games, social media, I need to give away personal / private information in return"

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