A February 2023 survey in the United Kingdom (UK) found that around 22 percent of the respondents somewhat agreed that they were supposed to give away personal information in return for online services. Another 33 percent was neutral about it, while nearly 30 percent disagreed with the statement.
Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023
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The original question was phrased by the source as follows: "To what extent do you agree/disagree with the following statements? If I am getting an online service for free eg. News articles, games, social media, I need to give away personal / private information in return"
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Nano Interactive. (April 28, 2023). Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023 [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1384898/uk-personal-data-share-in-return-online-services/
Nano Interactive. "Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023." Chart. April 28, 2023. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1384898/uk-personal-data-share-in-return-online-services/
Nano Interactive. (2023). Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1384898/uk-personal-data-share-in-return-online-services/
Nano Interactive. "Share of Users in The United Kingdom (Uk) Willing to Give Away Personal Information in Return for Online Services as of February 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384898/uk-personal-data-share-in-return-online-services/
Nano Interactive, Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023 Statista, https://www.statista.com/statistics/1384898/uk-personal-data-share-in-return-online-services/ (last visited April 01, 2025)
Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023 [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384898/uk-personal-data-share-in-return-online-services/
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