A February 2023 survey in the United Kingdom (UK) found that the younger generation, namely individuals between 16 and 24 years, were less likely to become more privacy-conscious after seeing ads tracking them online than older generations. However, major data breaches were concerning for 35 percent of the respondents of this age group. Among respondents 55 years and older, over 36 percent said stories from family and friends motivated them to become more conscious of their personal data.
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group
The original question was phrased by the source as follows: "You strongly or somewhat agreed that you have become more aware of how your personal information might be gathered and used by advertisers in the past three years. What has made you become more privacy conscious during that time? (Tick all that apply) *respondents who strongly or somewhat agreed with the statement 'I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."
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Nano Interactive. (April 28, 2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
Nano Interactive. "Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group." Chart. April 28, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
Nano Interactive. (2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
Nano Interactive. "Main Motivation of Becoming More Privacy Conscious in The United Kingdom (Uk) as of February 2023, by Age Group." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
Nano Interactive, Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group Statista, https://www.statista.com/statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/ (last visited December 18, 2024)
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
