A February 2023 survey in the United Kingdom (UK) found that around four in 10 men became more aware of their personal data collection methods after seeing ads tracking them online. In comparison, about 43 percent of women were motivated by this. A further 32 percent of men and 30 percent of women said they became more conscious of their data privacy after significant data breaches.
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender
The original question was phrased by the source as follows: "You strongly or somewhat agreed that you have become more aware of how your personal information might be gathered and used by advertisers in the past three years. What has made you become more privacy conscious during that time? (Tick all that apply) *respondents who strongly or somewhat agreed with the statement 'I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."
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Nano Interactive. (April 28, 2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
Nano Interactive. "Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender." Chart. April 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
Nano Interactive. (2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
Nano Interactive. "Main Motivation of Becoming More Privacy Conscious in The United Kingdom (Uk) as of February 2023, by Gender." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
Nano Interactive, Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender Statista, https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/ (last visited December 22, 2024)
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
