Gen Z attitudes to online advertising in Canada in 2023

Published by
M. Prasdorf,
May 17, 2023
In Canada, Generation Z respondents are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also more likely to not mind when companies use their personal data for advertising. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in Canada in 2023

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Number of respondents

12,080 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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Statistics on " Social media usage in Canada "

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Overview

4

Benchmarks

4

Usage

8

Facebook

8

Other major platforms

7

Marketing

6

Influencers

6

Further related statistics

10

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Topics

Social media usage in CanadaInternet usage in CanadaMedia usage in CanadaDigital advertising in CanadaMobile internet usage in Canada
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