Gen Z attitudes to online advertising in Brazil in 2023

Published by
M. Prasdorf,
May 17, 2023
In Brazil, Generation Z are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also more likely to be annoyed by advertising on the internet. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in Brazil in 2023

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Number of respondents

12,122 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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Statistics on " Influencer marketing in Brazil "

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Overview

6

Brands

8

Strategies

7

Influencers

8

Audiences

8

Spotlight: TikTok audience

5

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Topics

Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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