Gen Z attitudes to online advertising in Italy in 2023

Published by
M. Prasdorf,
May 17, 2023
In Italy, Generation Z are more likely than the general population to be annoyed by advertising on the internet. Gen Z respondents are also more likely to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in Italy in 2023

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Number of respondents

12,185 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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