A February 2023 survey in the United Kingdom (UK) found that around four in ten respondents became more aware of their personal data collection after seeing ads tracking them online. Another 31 percent said they developed a better understanding of the matter after significant data breaches. Stories from friends and family impressed about 30 percent of the respondents and motivated them to become more aware of how companies handle their data.
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023
Characteristic
Share of respondents
Seeing ads tracking me online
41.57%
Major data breaches
31.32%
Rise of scammers targeting me
31.24%
Stories from friends or family
30.5%
Revelations about how Facebook's Cambridge Analytica was using people's data
24.13%
TV shows like The Capture or Catfish that show how your data can be secretly gathered and used against you
22.64%
News about secret global surveillance eg. From the whistle blower Edward Snowden
The original question was phrased by the source as follows: "You strongly or somewhat agreed that you have become more aware of how your personal information might be gathered and used by advertisers in the past three years. What has made you become more privacy conscious during that time? (Tick all that apply) *respondents who strongly or somewhat agreed with the statement 'I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."
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Nano Interactive. (April 28, 2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
Nano Interactive. "Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023." Chart. April 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
Nano Interactive. (2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
Nano Interactive. "Main Motivation of Becoming More Privacy Conscious in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
Nano Interactive, Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/ (last visited December 22, 2024)
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023 [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
