Favorite characteristics of logos among adults in the U.S. 2023

Published by
J. G. Navarro,
May 16, 2024
During an April 2023 online survey in the United States, 55 percent of responding adults reported preferring simple logos, while 52 percent said they chose a bold-colored logo over one with neutral colors. Almost half (49 percent) expressed a preference for realistic logos, as opposed to abstract ones.

Favorite characteristics of logos among adults in the United States as of April 2023

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Release date

May 2023

Region

United States

Survey time period

April 25 to 27, 2023

Number of respondents

2,201 respondents

Age group

18 years and older

Special properties

excluding respondents selecting "neither"

Method of interview

Online interview

Supplementary notes

According to the source, percentage points not adding up to 100 percent are due to rounding.

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